WHO ARE WE?
WHAT DO WE STAND FOR? WHERE DO WE FIT IN THE WORLD?
WE HONOR THE UNKNOWN ARTIST
We believe that there are stories that must be told. We believe that people with creativity, passion, and the ability to overcome adversity must use their gift of storytelling to change the world. So we honor YOU—the unknown artist.
DEMOCRATIZATION OF FILMING
J.J. Abrams said: “Technology has democratized the creative process, whether you're a major filmmaker or just someone with an iPhone. Everyone in this room has in their pockets a movie studio and a distribution studio.” J.J. Abrams’ discussion on technology and the “democratization of filmmaking” can be found in Engadget.com, March 3, 2014. (http://www.engadget.com/2016/03/14/jj-abrams-sxsw-filmmaking-technology/). Today, with the advancement of technology and $20,000 worth of owned or borrowed equipment, filmmakers all over the world can create films whose digital and sound quality rivals that of TV and the movies.
THE NAÏVE FILMMAKER SAYS:
The naïve filmmaker says:
“I am a director, a filmmaker, and an artist. I live to tell stories. If I make a good movie, it will sell itself. Or, I’ll have somebody else handle the business and marketing.”
Sadly, a film doesn’t film itself. A film doesn’t market itself. Tragically, many filmmakers learn this lesson the hard way. They spend enormous amounts of money on the actual film, but either stop spending or run out of the money needed to market and promote their work. Other filmmakers overcome hurdles, create an amazing movie and then get labeled as a failure because they didn’t have the know-how to get their movie into distribution. All these filmmakers have one thing in common. They make no money from their craft and get very little visibility because the only distribution vehicle available to them is YouTube and Vimeo.
Yes, there are some people who get lucky. They have a producing partner who does all the business and marketing and is good at it. Or they have the money to hire the right people to do everything. For most this isn’t the case, especially if one’s film career is in the early stages. The reality is that distribution is a dog-eat-dog business. Distributors don’t care if you’ve made the greatest indie film/art film/documentary of the past 20 years. What they care about is if your film will make them money. In the real world, successfully producing and marketing a film requires a tenacious dog-eat-dog attitude towards the important work of marketing.
At opPRIME.tv, we are just like you. We are producers, directors, filmmakers, and marketers. We have a tenacious dog-eat-dog attitude towards the important work of marketing your film. Let us be your marketing partner.